CASE Social Media explores trends and best practices in the use of social media in educational advancement. Contributors come from a variety of backgrounds and include social media experts at member institutions, CASE staff and independent consultants. The opinions of guest bloggers do not necessarily reflect the opinions of CASE.
Contributors
Pamela Agar is the head of digital media at Imperial College London in the United Kingdom. In her current role, Pamela is responsible for Imperial's online presence and video production capabilities, experimenting with new styles and approaches to tell College research and education stories in a compelling way.
Elizabeth Allen is the Associate Director of Advancement for Alumni Relations at the American School in London. For Elizabeth, communications is about much more than tools and technology, it's about building relationships. Elizabeth writes about social media and engagement on her blog Adaptivate.
Gayle Bennett is deputy editor of CURRENTS. For the magazine, she is in charge of the alumni relations coverage, the Advance Work section, and the Outlook column. She believes deeply in the benefits of social media in journalism and for professional purposes, but is less enamored of it in her personal life.
Janna Crabb is the director of online communications at CASE. In this role, she oversees CASE's social media strategy, initiatives and the CASE website. Janna has managed CASE's social media presence since its launch, employing usage statistics to make decisions about content and future growth. She feels very strongly about usability and providing content in social-media-friendly styles.
Jennifer Doak (@jpdoak) is the online communications specialist at CASE. In this capacity, she creates content for and helps manage CASE’s online presence—you’ve probably seen her on LinkedIn and Facebook in addition to the CASE blog. After successfully establishing social networks and a staff training program for her previous employer, Jen is working with CASE to expand and enrich its virtual communities.
Cassie Dull is the online communications specialist at Park Tudor School, an independent school in Indianapolis, Indiana. She maintains the school's website, leads the charge with their social media and blogging adventures and enjoys capturing candid moments on video. Cassie writes about social media and best practices in online communications in the education industry at RethinkEdComm.com.
Matthew Herek (@mherek) currently serves as the associate director of young alumni engagement in the office of alumni relations and development at Northwestern University. He works to integrate social media in ways that increase engagement and participation in the alumni community.
Sarah Hyde is the social media coordinator for Seattle University, maintaining the school's online presence across various platforms (Facebook, Twitter, etc.) and providing research, strategy and best practices for the Seattle University community. She believes social media has emerged as the most powerful medium in communications.
Aaron Jaco (@aaron_jaco) is digital media specialist at Drake University in Des Moines, Iowa. In this role he serves as social media strategist and the primary voice of Drake on Facebook, Twitter, Foursquare, Pinterest and other social platforms. He graduated from Drake’s School of Journalism and Mass Communication in 2007.
Karine Joly has chronicled the rise and adoption of social media in higher education on her blog www.collegewebeditor.com since February 2005. She also shares her expertise and insights about social media and web marketing in her column about Internet Technologies for University Business. She has developed and will soon start teaching a course on social media campaigns for Sourthern New Hampshire University's MBA in Social Media.
Joel Pattison leads a team of professional designers, photographers and project managers at William & Mary where he is Associate Director for Creative Services. Joel is a key member of the University's central communication and marketing team and he spearheads a wide array of creative and technical projects.
Tracy Playle is founder of Pickle Jar Communications and specialises in strategy and training for the use of social media in education. She also founded and manages www.he-comms.com, the social network for higher education communications professionals. She is based in the UK where she previously worked for the University of Warwick and as Head of Research-TV.
Ma'ayan Plaut is a recent graduate of Oberlin College and is tickled pink to be working for her alma mater as the social media coordinator in the office of communications. She maintains Oberlin's web presences in many places and encourages writing on the Oberlin blogs and for the Oberlin Stories Project. She loves visual communication, conversation, her camera, and cooking.
Patrick Powers is an interactive media manager at Webster University. In this role, he is responsible for developing and executing the university’s social media communications strategy across multiple platforms. Patrick regularly speaks on issues of social media in higher education and writes about the topic on his personal blog at http://www.patrickpowers.net.
Julie Schorfheide is director of books publishing at CASE and is always on the lookout for new, relevant and well-written books that will help CASE members in their professional lives. She deeply appreciates the vast amount of information and viewpoints available through social media; but being a shy Midwestern girl at heart, she tends to be more of a lurker than a participant.
Theresa Walker is a senior editor at CURRENTS. She covers the communications and marketing beat for the magazine and is in charge of the Office Space column and Odds and Ends, the Q-and-A format interview that closes out each issue. Her use of and feelings about social media vary, depending on the day. She finds Twitter very useful in her professional life, although she's more of a lurker than an avid tweeter. Personally, she likes Facebook and Google+ (though she's more of a Facebook user) and is interested in seeing how the battle between the two shakes out.
Tony Burgess-Webb is the co-founder of Sociagility (sociagility.com), a consultancy focused on improving organizational competitive advantage by helping clients build their own in-house social media capability. Tony was previously CMO and head of digital for WPP communications consultancy Hill & Knowlton.
